A product with no price cannot be bought.
WooCommerce still lists it. Checkout fails, Shopping ads reject it, and the SKU sits in the catalog looking live. Catalog Audit lists every product with a blank or zero price.
Free on WordPress.org Check a CSV instead
Missing or zero price is a free check. Scans stay on your site. A Shopify or Woo export can be checked in the browser with no plugin.
What to do
- Install Catalog Audit. Open WooCommerce → Catalog Audit → missing or zero price.
- Set a real price. Zero is not a sale. If the SKU is not for sale, unpublish it.
- Need a ranked Monday list across price, images, SKUs, and Shopping data? That is the Store Audit ($149).